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AOA Vision Cookbook
A vision statement is the “why” of an organization: why do we get up in the morning and why do we do our work? A vision statement outlines what an organization wants to accomplish in the next 10+ years. It can include both rational and emotional elements, showcasing ambition and setting a high standard for the organization to achieve its full potential and purpose.
![vision_cookbook_header vision_cookbook_header](https://download.growthsquare.com/hs-fs/hubfs/Corporate%20Design/Icons%20and%20Graphics/vision_cookbook_header.png?width=628&height=487&name=vision_cookbook_header.png)