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AOA Mission Cookbook

A mission statement is the “what” of the organization: what is my organization's ideal future state of success within 3+ years? The mission statement should highlight the product or service your organization offers, its primary customers or market and the value it delivers. By capturing the essence of your organization’s ambitions and overarching goals, the mission statement serves as a primary guide for strategic decision-making, providing high-level focus and establishing priorities within the organization.